Tonsser is working


This is seeing top youth players, including from PSG, Lyon, and Dortmund, and “freestylers and local heroes” create video content, such as how to take a free kick, to inspire other young soccer players in Europe .

Related to this, Tonsser is collaborating with Nike, who have become the first brand to get access to the platform with its own channel, seeing the global sports company post what Holm calls “edutainment,” including drills from players in Barcelona’s La Masia academy. This also points towards the makings of a revenue model for the free to access social app.

“Next is opening [the platform up] to top clubs to show drills and practice from their academies. [We are] currently in talks with international top clubs from England, Germany, Holland and Denmark,” adds Holm Next Generation Firewall.

He also tells me on integrations with wearable devices to “empower players to become more data-driven and compare physical data including pace, acceleration, distance covered, form, etc”.


Meanwhile, I understand the startup has raised €2.5 million in new funding. Backing the round are existing investors Wellington Partners, SEED Capital, Arthur Kosten (Booking.com), and unnamed professional soccer players. The long term ambition is “to become the de facto platform for the next generation of football,” says the Tonsser CEO.

This article was updated on 7th July 2017 to clarify that Tonnser is collaborating with Nike rather than being in a partnership salles meetings expositions.

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